VUCA

Increasingly Unstable Environment

VUCA is an acronym that stands for Volatility, Uncertainty, Complexity, and Ambiguity. It is used to describe the unpredictable and challenging nature of the modern business environment. The term originated from the U.S. military to describe the conditions faced in the post-Cold War era, but it has since been adopted by business leaders and strategists to capture the complexity and rapid changes in various industries and markets.

VUCA powernavi e

In a VUCA world, organizations must navigate through unpredictable events, deal with high levels of uncertainty, navigate complex challenges, and make decisions in ambiguous situations.